This feature allows you to display Related, Substitute, and Accessory products in a single section on the product detail page, helping users easily compare alternatives and improving the overall shopping experience. By presenting similar products, alternative options, and complementary items on the same screen, it accelerates the purchasing decision process and contributes to increasing the average cart value.

Users can evaluate multiple options without leaving the product page, enabling them to make more informed decisions. This structure is especially effective in guiding undecided customers and encouraging additional purchases. It also supports cross-selling and upselling strategies, ultimately boosting e-commerce performance.

How It Works

Products added under the “Related Products” tab within the product content—specifically in the Related, Substitute, and Accessory product fields—are automatically listed in the relevant section. If no title is defined for a specific section, it will not be displayed on the frontend. This ensures that only the desired sections are visible, keeping the interface clean and user-friendly.

Product recommendations can be defined manually or dynamically managed through Smartydata, making it highly efficient for stores with large product catalogs.

Dynamic Data Integration

Within the Smartydata application:

E-Commerce Menu → Product Automation → Product Recommendation tab;

you can automatically feed data into related, substitute, and accessory product fields.

With this structure:

• Product management becomes easier and more efficient
• Visibility of alternative products increases
• Cross-sell and upsell performance improves
• User experience and conversion rates are enhanced